This month, we’re spotlighting Brad, a Senior Sales Executive who has been part of the xByte team for 13 years. From watching server technology evolve to helping customers find the right solutions for their environments, Brad has seen a lot change throughout his time at xByte.
Originally from Michigan, Brad moved to Florida in 2011 and has built his career around developing strong customer relationships, staying up to date with the latest technology, and understanding what customers really need.
13 Years of Changing Technology
A lot can change in 13 years, especially in IT.
When Brad first joined xByte, systems like the Dell PowerEdge 2950 and 1950 were still part of the conversation. Since then, server technology has advanced considerably, bringing new levels of performance, efficiency, storage, memory, and processing power.
For Brad, keeping up with that evolution is an important part of the job.
His advice for someone just getting started in the industry is simple: learn the products and never stop learning.
Learn the product inside and out,
Brad says. That way, you can identify what solution is going to be the right fit for the customer.
Continually building product knowledge and staying current with technology trends helps him better understand the options available to customers, and recommend solutions based on what they actually need.
Listening Comes First
After more than a decade in sales, one of Brad’s biggest lessons has less to do with selling and more to do with listening.
Every customer comes to xByte with different requirements, challenges, budgets, and goals. Before recommending a solution, Brad focuses on understanding the problem the customer is trying to solve.
Listen to the customer and find out what their needs are and what problem our solution is solving.
That customer-first approach is also one of Brad’s favorite parts of working at xByte. Each day brings a new challenge and a new opportunity to help someone find the right solution for their environment.
The People Behind xByte
When asked what has kept him at xByte for 13 years, Brad points to the people, both his coworkers and his customers.
Inside the office, he describes the xByte culture as fun, competitive, collaborative, and focused. The team isn’t afraid to joke around or give each other a hard time, but when it’s time to get to work, everyone is focused on helping customers and supporting one another.
We have a ton of fun. We’re all competitive, but we’re very collaborative.
And when Brad isn’t helping customers? You can probably find him keeping up with one of his Detroit teams. As a Michigan native, he’s a fan of anything Detroit, including the Tigers, Red Wings, and Lions.
As for the one thing he couldn’t make it through the workday without? Email. After 13 years of working closely with customers, Brad jokes that he’s connected to it 24/7.
Experience Built Around The Customer
Technology may have changed considerably since Brad joined xByte, but his approach has stayed consistent: know the technology, understand the customer, and find the solution that makes the most sense for their needs.
After 13 years, there are always new technologies to learn, new challenges to solve, and new reasons to keep listening.
Contact Brad Today
Phone: (941) 312-7891
Email: [email protected]